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Meaning of "BluEarth" mark on the sidewall of Yokohama tire

BluEarth is a global concept which YOKOHAMA is communicating throughout the world. At its centre is the BluEarth Series, which was was rolled out globally with the concept itself as the product name. The same fuel efficient technology is fed back to tyres of all categories. Products developed under this unified concept display the BluEarth Concept logo all over the world.


The Blue Earth at heart


The earth is blue, and we want to keep our earth as blue as possible into the future. This can be achieved by our environmental actions, one stage at a time. This is the philiosophy behind the BluEarth concept.

YOKOHAMA is pleased to introduce BluEarth as its global concept tyre range, designed to deliver environmental, human and socially friendly solutions for you and your car.


What is BluEarth?


The product engineering philosophy for Environmental, Human and Socially Friendly tyres.
Tyres should deliver driving pleasure as well as less environmental impact.
YOKOHAMA´s BluEarth brand pursues environmental, human and socially friendly performances from its tyres.


What’s the theme?


  • Environmentally Friendly
  • Human Friendly
  • Socially Friendly


BluEarth Strategy on YOKOHAMA Products


The BluEarth concept expands to all BluEarth marked products. These range from replacement aftermarket tyres to original equipment tyres for new vehicles.


BluEarth Technology drive our future


Advanced Technologies to deliver Environmental, Human and Socially friendly solutions are at the forefront of YOKOHAMA´s research and development efforts. YOKOHAMA is committed to ensure that more BluEarth technologies are include in our future tyres.

Launched in Europe in March 2011 the BluEarth-1 earned the top designation under Japanese tyre manufacturers’ labeling standards for rolling resistance. In 2019, the BluEarth-air EF21 was launched into the market with a A/A top grading, testament of the continuous innovation conducted by YOKOHAMA.

The BluEarth range minimizes the traditional tradeoffs between low rolling resistance, on one hand, and wet grip and long mileage on the other. The BluEarth-1 was the historical step in a long line of continuous innovation which brings us to today´s BluEarth-air EF21.


BluEarth Characteristics:


  • Light Weight Design
  • Advanced Reaction Technology in Mixing (A.R.T.)
  • Fuel Saving Properties
  • Low Noise
  • Environmental Design
  • Reduction of Natural Resource Consumption
  • Reduction of CO2 emissions during tyre usage and tyre production process